JC Ricarte Performance Marketing · SEO · Automation
Performance Marketing · SEO · Paid Ads · Automation

Performance Marketing, SEO and Automation Specialist Connecting Demand to Qualified Pipeline.

I’m John Carlo Ricarte, a performance marketer and SEO specialist with 9+ years of experience connecting Paid Ads, organic search, landing pages, GoHighLevel CRM, automation, tracking, and follow-up into measurable customer acquisition systems.

I work across the complete funnel, from generating demand and improving conversion paths to managing leads, automating follow-up, and identifying the bottlenecks affecting marketing performance.

View My CV View My LinkedIn View Case Studies
9+ Years Experience B2B and B2C US and Southeast Asia Strategy and Execution
Paid Ads + SEO CRM + Automation Tracking + CRO
John Carlo Ricarte, Performance Marketing and SEO Specialist
John Carlo Ricarte Performance Marketing · SEO · Full-Funnel Growth
9+ Years Performance marketing, SEO, funnels, CRM, and automation
Paid + Organic Acquisition experience across advertising and search
CRM + Follow-Up Lead routing, nurturing, automation, and pipeline systems
Proof-Based Portfolio Case studies, screenshots, reports, and measurable outcomes
About Me and Selected Results

I Work Across the Full Marketing Funnel

I have 9+ years of experience across Paid Ads, SEO, landing pages, CRM, automation, and tracking.

I help teams find the main marketing problem, fix the system, and measure what improves. My experience includes B2B and B2C companies in the United States and Southeast Asia.

B2B B2C United States Southeast Asia Remote Teams
John Carlo Ricarte checking his watch
Strategy and Hands-On Execution
Areas of Ownership

From Demand to Follow-Up

  • Paid and organic acquisition
  • Landing pages and funnels
  • CRM pipelines and lead routing
  • Automation and reporting

Selected Contributions to Business Results

Selected outcomes from previous campaigns and systems. These are not guarantees.

–% Lower Cost Per Lead Across selected paid campaigns.
–% Higher Conversion Rates Across selected funnels and landing pages.
–+ Qualified Leads Per Month Across selected lead-generation projects.
%+ Organic Growth From selected SEO and content projects.

Results depend on the market, offer, budget, tracking, sales process, and implementation.

Selected Organizations and Project Environments
Problems I Solve

Where I Improve the Marketing System

I find the main problem, improve the right part of the funnel, and measure the result. Each section below links to real work, proof, and case studies.

01
Search Visibility

The Website Is Not Ranking or Bringing the Right Traffic

I improve the technical setup, page structure, local visibility, content, and internal links.

Technical SEO Local SEO AEO and GEO Content Strategy
Explore My SEO Work
02
Paid Acquisition

Campaign Costs Are High or Lead Quality Is Weak

I improve campaign structure, targeting, ads, tracking, landing-page alignment, and retargeting.

Google Ads Meta Ads LinkedIn Ads Retargeting
Explore My Paid Ads Work
03
CRM and Follow-Up

Leads Are Captured but Not Followed Up Properly

I build pipelines, lead routing, reminders, email and SMS workflows, and clear sales stages.

GoHighLevel CRM Pipelines Workflows Lead Nurturing
Explore My Automation Work
04
Proof of Work

You Need Proof of Strategy and Hands-On Execution

Review project problems, what I owned, what I changed, screenshots, reports, and selected results.

Project Context My Role Execution Results
View My Case Studies

How I work: find the main bottleneck, fix the highest-impact issue, connect the surrounding system, and measure the outcome.

Find Fix Connect Measure
Full-Funnel Ownership

I Connect Traffic, Conversion, CRM, Follow-Up, and Reporting

I do not stop after a campaign goes live. I connect the complete lead journey so teams can find leaks, improve lead quality, and build a more reliable pipeline.

View My CV View LinkedIn
Google Ads Meta and LinkedIn Ads SEO, AEO and GEO Organic and Paid Demand

Landing Pages and Conversion

Match the message, offer, form, and page to the visitor's intent.

Funnels CRO
JC Ricarte, performance marketer and full-funnel growth operator
JC Ricarte · Full-Funnel Growth Operator

CRM and Automation

Route leads, manage pipeline stages, and automate timely follow-up.

GoHighLevel Workflows
View Automation Work

Lead Capture and Qualification

Collect the right information and reduce weak or incomplete enquiries.

Forms Lead Quality

Qualified Pipeline

Build a cleaner path from traffic to qualified sales opportunities.

View Case Studies

Reporting and Optimization

Track results, find weak points, and improve the parts that affect performance.

Tracking Reporting
Demand → Landing Page → Lead Capture → CRM → Follow-Up → Qualified Pipeline

This is full-funnel ownership. I can help a team understand where performance is breaking, improve the right part of the system, and connect the work to clear reporting.

View Supporting Evidence
Professional Experience

Career Growth From 2017 to 2026

I started with web development and technical SEO, then expanded into Paid Ads, funnels, CRM automation, regional leadership, and full-funnel performance marketing.

9+ Years of marketing experience
4 Core organizations represented
US + SEA International remote experience
Full Funnel Acquisition through follow-up
2017–2019

Paid Ads and SEO Specialist

TruCrowd

January 2017 to March 2019

Chicago, Illinois 2 Years 3 Months B2B Lead Generation

Role progression: Web Developer and Technical SEO Specialist → Paid Ads, Funnel and SEO Specialist.

  • Built responsive websites, technical SEO, landing pages, and conversion journeys.
  • Managed Google Ads, Meta Ads, LinkedIn Ads, targeting, budgets, and conversion tracking.

Selected result: Generated approximately 200 to 400 qualified B2B leads per month across selected campaigns.

2019–2021

Senior Meta Ads & SEO Specialist

Tech PMG Business Solutions Pvt Ltd

April 2019 to July 2021

New York, United States 2 Years 4 Months Publishing and Media

Role progression: Digital Marketing Specialist → Senior Meta Ads and SEO Specialist.

  • Managed SEO, content growth, Meta Ads, and advertiser acquisition.
  • Built CRM pipelines, lead nurturing, reporting, and quality-control processes.

Selected result: Increased organic traffic and audience engagement by more than 30%.

2021–2025

Head of Digital Marketing, Southeast Asia

JYSigma Business Consultancy

August 2021 to October 2025

Singapore 4 Years 3 Months Regional Leadership

Role progression: Digital Marketing Manager → Senior Paid Ad and SEO Specialist → Head of Digital Marketing.

  • Led strategy across Singapore, Malaysia, Thailand, the Philippines, and Vietnam.
  • Owned Paid Ads, SEO/AEO/GEO, websites, funnels, CRM automation, and reporting.

Selected result: Reduced cost per lead by approximately 30% to 45% across selected campaigns.

2025–2026

Performance Marketing & SEO Specialist

Panaskopic Productions LLC

October 2025 to July 2026

California, United States Remote Construction Marketing
  • Managed Google Ads, Meta Ads, local SEO, landing pages, and conversion tracking.
  • Built GoHighLevel pipelines, forms, calendars, lead routing, and automated follow-up.

Selected contribution: Built full-funnel systems connecting campaigns, landing pages, CRM, automation, lead follow-up, and reporting.

Tools Connected to Real Marketing Work

I use tools to improve acquisition, search visibility, conversion, lead management, automation, and reporting.

Paid Acquisition

Google Ads Meta Ads LinkedIn Ads Retargeting

Search Growth

Technical SEO Local SEO AEO GEO

Conversion

Landing Pages Funnels Lead Forms Tracking

CRM and Automation

GoHighLevel CRM Pipelines Email and SMS Lead Routing

Looking for the complete employment history? My CV includes full role descriptions, dates, skills, certifications, education, and selected results.

View Full CV
Let’s Work Together

Need Someone Who Can Own More Than One Marketing Channel?

I help teams connect Paid Ads, SEO, landing pages, CRM, automation, follow-up, and reporting into one clear growth system. Bring me the bottleneck, and I will help identify the strongest next move.

Performance Marketing Paid Acquisition SEO, AEO and GEO GoHighLevel Automation Full-Funnel Growth
Email JC View LinkedIn View CV
Clear Ownership I take responsibility for the work, priorities, and results.
System-Level Thinking I connect acquisition, conversion, CRM, and follow-up.
Decisions Based on Evidence I use campaign data, tracking, and sales feedback to improve.