Full-Funnel Performance Marketing Framework

I Build Growth Systems That Turn Traffic Into Leads and Sales

I help businesses generate more leads, sales, and qualified opportunities through SEO, paid ads, funnels, GoHighLevel automation, CRM pipelines, and conversion optimization.

I connect acquisition, landing pages, CRM, automation, follow-up, tracking, and optimization into one measurable growth system.

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View My CV Based in Tagaytay City, Cavite, Philippines · Available for remote collaboration

JC Ricarte, full-funnel growth marketer and performance marketing specialist

Strategy · Acquisition · Automation

Growth Operator

Front end and back end connected.

Traffic, funnels, CRM pipelines, follow-up, tracking, and optimization.

Selected Campaign Contributions

Performance Measured Against Business Outcomes

% Up to reduction in cost per lead across selected campaign work.

% Up to improvement in conversion rates across selected systems.

–% ROAS contribution across selected campaigns.

–+ Qualified leads generated monthly across selected systems.

Results vary based on the offer, market, budget, tracking, sales process, and execution quality. Figures represent selected campaign contributions and are not guarantees.

JC Ricarte working on full-funnel digital marketing systems

JC Growth Systems Inc. Business Growth Marketing Agency

JC Growth Systems Inc.

I Don’t Just Run Campaigns. I Build the System Behind Growth.

I help businesses generate more leads and sales through SEO, paid advertising, conversion-focused funnels, and marketing automation.

Using tools such as GoHighLevel, n8n, Make, and Zapier, I build systems that improve lead quality, automate follow-up, streamline workflows, and optimize campaign performance.

My strength is connecting the front end and back end of growth. I can drive traffic through paid ads and SEO, then build the landing pages, CRM pipelines, automation, tracking, and follow-up systems needed to turn that traffic into measurable business outcomes.

Tagaytay City, Cavite, Philippines

B2B
B2C
SaaS
E-commerce
Local Services
Publishing
Consulting

Explore JC Growth Systems Inc.

Growth Marketing Services

Strategy, Acquisition, AI, and Automation Working as One Growth System

Full-funnel execution for founders, agencies, B2B companies, SaaS teams, e-commerce brands, and local service businesses that need connected marketing systems instead of isolated campaigns.

01

Paid Advertising

Campaign strategy, targeting, creative testing, conversion tracking, and optimization focused on generating qualified demand.

Google Ads Meta Ads LinkedIn Ads

02

SEO, AEO & GEO

Technical, content, local, authority, and AI-search improvements designed to increase relevant organic visibility.

Local SEO Technical SEO AI Search

03

Funnels & Landing Pages

Intent-matched landing pages, offers, forms, and customer journeys built to reduce friction and improve conversion rates.

WordPress CRO Lead Capture

04

Advanced GoHighLevel Systems

Advanced CRM pipelines, workflows, calendars, lead routing, nurturing, reporting, and automated follow-up configured around your sales process.

CRM Pipelines Workflows Automations

05

Lead Generation Systems

Connected acquisition, capture, qualification, and follow-up systems for B2B, SaaS, e-commerce, and local service businesses.

B2B Leads Local Leads Qualification

06

Conversion & Reporting

Conversion tracking, dashboards, funnel analysis, and controlled experiments that reveal where performance can improve.

GA4 GTM Looker Studio

07

AI Appointment-Setting Agents

Human-like AI booking agents that qualify leads, answer questions, manage conversations, and schedule appointments automatically.

Appointment Booking Lead Qualification 24/7 Follow-Up

08

AI Chatbots

Trained, efficient, conversion-focused AI chatbots that communicate naturally, answer questions, and guide prospects like a real human.

Knowledge Base Human-Like Chat Lead Conversion

09

Business Growth Strategy & Consulting

Practical growth consulting that identifies marketing bottlenecks, prioritizes opportunities, and develops a measurable roadmap for acquisition and conversion.

Growth Strategy Marketing Audits Growth Roadmaps

Explore All Services

Work Experience Walkthrough

Experience Across Paid Ads, SEO, Funnels, AI, and Automation

My progression from search and performance marketing execution to connected business growth systems.

2017

SEM and SEO Specialist

StartIdea

January 2017 – May 2018

Pasig, Metro Manila, Philippines Hybrid Full-time

SEO and SEM campaigns, B2B and SaaS lead generation, funnels, paid advertising, and scalable marketing strategy.

2018

Paid Ads, Funnel and SEO Specialist

TruCrowd

May 2018 – September 2019

Chicago, Illinois, United States Full-time

Paid acquisition, B2B lead generation, conversion funnels, programmatic advertising, SEO, CRM, and marketing automation.

2019

Senior Meta Ads and SEO Specialist

PMG Business Solutions

September 2019 – June 2023

New York, United States Full-time Remote

Social media marketing, SEO strategy, Meta Ads, GoHighLevel funnels, CRM systems, lead nurturing, and automated messaging workflows.

2023

Senior Paid Ads and SEO Strategist

White Olive Marketing

June 2021 – September 2023

Virginia, United States Full-time Remote

Paid media strategy, SEO, e-commerce campaigns, funnels, WordPress and Shopify optimization, GoHighLevel, and conversion improvement.

2025

Head of Digital Marketing

JYSigma Business Consultancy

September 2023 – October 2025

Singapore Hybrid Full-time

Multi-channel digital strategy across paid media, SEO, programmatic advertising, GoHighLevel, automation, funnels, and team leadership.

2026

Paid Ads and SEO Specialist

Panaskopic Productions

October 2025 – Present

California, United States Full-time Remote

Paid advertising, local SEO, funnels, GoHighLevel pipelines, automation workflows, conversion tracking, and lead generation.

View Full CV

Marketing Technology Stack

The Tools I Use and What Each Part Solves

Each tool supports a specific business need: attracting demand, converting visitors, managing leads, automating follow-up, or measuring revenue. The stack is selected around your existing systems and growth objective.

Paid Media

I use these platforms to reach high-intent prospects, test offers, and generate measurable demand. Best for: immediate traffic and lead generation

Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Programmatic Ads
Local Service Ads

SEO & AI Search

I use this stack to find search opportunities, fix technical issues, improve local visibility, and earn visibility in traditional and AI search. Best for: sustainable organic demand

Google Search Console
SEMrush
Ahrefs
Screaming Frog
Local SEO
AEO & GEO

Funnels & Websites

I use these platforms to turn traffic into enquiries or sales through focused pages, forms, offers, and conversion paths. Best for: websites built around conversion

WordPress
Shopify
GoHighLevel
Landing Pages
Conversion Optimization
Lead Capture Forms

Advanced GoHighLevel

I use GoHighLevel to organize contacts, route leads, manage pipelines, book appointments, and automate timely follow-up. Best for: lead management and sales operations

CRM Pipelines
Workflows
Calendars
Lead Routing
Nurturing
Reactivation

AI & Automation

I use these tools to answer questions, qualify prospects, book appointments, connect systems, and reduce repetitive manual work. Best for: faster response and scalable follow-up

AI Booking Agents
AI Chatbots
Knowledge Base AI
n8n
Make
Zapier

Tracking & Reporting

I use this stack to verify conversions, preserve campaign source data, diagnose funnel performance, and connect marketing activity to business outcomes. Best for: reliable decisions and attribution

Google Analytics 4
Google Tag Manager
Looker Studio
UTM Tracking
Conversion Tracking
Funnel Reporting

My Process

A Practical Process Built Around Bottlenecks, Systems, and Data

Every engagement starts by identifying what is preventing growth, then building and optimizing the systems required to improve measurable business outcomes.

01

Audit

Review acquisition channels, offers, landing pages, CRM pipelines, tracking, automation, and follow-up.

02

Diagnose

Identify where demand, conversion, lead quality, response time, or sales handoffs are breaking down.

03

Prioritize

Rank opportunities according to business impact, available data, effort, urgency, and constraints.

04

Build

Create or improve campaigns, landing pages, AI agents, CRM pipelines, workflows, and reporting systems.

05

Connect

Connect traffic, forms, CRM stages, AI conversations, automation, alerts, and sales-team handoffs.

06

Optimize

Measure real outcomes, test improvements, remove bottlenecks, and scale the systems that perform.

Request a Growth System Audit

Two Ways to Work Together

Performance Marketing Experience for Teams and Growing Businesses

Whether you are hiring a growth specialist or need a complete lead generation system, I can help connect strategy, acquisition, AI, CRM, automation, and conversion.

Recruiters and Agencies

Hiring for Performance Marketing, SEO, Growth, AI, or Automation?

I bring hands-on experience across paid advertising, SEO, funnels, GoHighLevel, CRM automation, AI agents, lead generation, conversion tracking, and growth strategy.

View My CV View LinkedIn

Business Owners and Founders

Need a Better Lead Generation and Follow-Up System?

I can help connect your traffic, landing pages, AI appointment setters, chatbots, CRM pipelines, automation, reporting, and sales follow-up into one measurable business growth system.

Discuss a Project Call +63 905 348 0603

Frequently Asked Questions

Clear Answers Before We Start

What types of businesses do you work with?

I work with founders, B2B companies, SaaS teams, e-commerce businesses, consultants, agencies, and local service businesses. I am based in Tagaytay City, Cavite, Philippines and can work remotely with international teams.

Do you only manage paid advertising?

No. Paid advertising is only one part of the growth system. I also work across SEO, landing pages, funnels, GoHighLevel, CRM pipelines, automation, AI agents, lead follow-up, conversion tracking, and performance reporting.

Can you manage both SEO and paid advertising?

Yes. I can connect paid and organic acquisition so the messaging, landing pages, tracking, lead capture, CRM, and follow-up systems support the same business objective.

What can you build inside GoHighLevel?

I can build CRM pipelines, calendars, forms, funnels, workflows, lead routing, nurturing, reminders, reactivation campaigns, notifications, reporting, AI appointment setters, chatbots, and knowledge-base systems.

What are AI appointment-setting agents?

AI appointment-setting agents can respond to leads, answer common questions, collect qualification information, follow up automatically, and schedule appointments through connected calendars.

Can your AI chatbots be trained for my business?

Yes. AI chatbots can be trained using approved business information, services, frequently asked questions, offers, policies, and sales processes so conversations remain relevant and aligned with your brand.

Do you work with marketing agencies?

Yes. I can support agencies that need additional strategy or execution across paid ads, SEO, funnels, GoHighLevel, AI agents, automation, conversion tracking, and reporting.

Do you offer project-based and ongoing support?

Yes. Engagements may be project-based, focused on a specific marketing bottleneck, or structured as ongoing support for continued campaign, automation, and conversion optimization.

Do you guarantee marketing results?

No responsible marketer can guarantee rankings, revenue, lead volume, ROAS, or specific timelines. Results depend on the offer, market, competition, budget, tracking, sales process, and quality of execution.

Ready to Connect Traffic, Funnels, AI, CRM, and Automation?

Work with a practical business growth marketer who can connect acquisition, conversion, automation, follow-up, tracking, and optimization into one measurable system.

Request a Growth System Review Call +63 905 348 0603